Steve Jobs knew quite well that the Internet in general and the key-less SmartPhone in particular is going to change human behaviour & habits substantially and globally. That’s why he was a big backer of the Apple Store, iTunes, and the iPhone itself. It’s not a co-incidence trust me! – Farzan Chishti Marketing is no…
Tag: creativity
The Activation of Creativity at Enterprise Scale
It is quite clear from the disruption that has occurred in the technology industry in the last 10 years that corporates have more competitors that they had a decade ago. With the emergence E-Commerce, Social Networking, Smartphones, Wearable Technology, and 3D Printing right before my eyes. I can envision a future that will be vastly…
The Precession of Simulacra
Note: The following article is in an exploratory state, it is part of my research to understand the Reality, Symbols, and Society. I do not own the ideas, they belong to the research of Jean Baudrillard. Very few people explore the depths of the field they work in. Understanding Visual Communication/Graphic Design is entirely dependent…
The Value of Brand Architecture and Employee Diversity
Within a last few years, a lot of corporates have been beaten by their competitors at their own game. “Brand Architecture, and Employee Diversity” are two of the reasons that i recognised for such a phenomenon to be possible. Brand architecture is the structure of brands within an organisational entity. It establishes the brands in…
Farzan Chishti - Creative for a Living 